Amazon Complementary Color Scheme

Five colors arranged by the complementary rule around Amazon (#387B54), each snapped to its nearest named color.

#387B54

#59B587

#753A58

#442238

#B7629B

Color names and codes

Name	HEX	RGB	HSL	CMYK
Amazon	`#387B54`	56, 123, 84	145°, 37%, 35%	54, 0, 32, 52
Jade Cream	`#59B587`	89, 181, 135	150°, 38%, 53%	51, 0, 25, 29
Passionate Plum	`#753A58`	117, 58, 88	329°, 34%, 34%	0, 50, 25, 54
Juice Violet	`#442238`	68, 34, 56	321°, 33%, 20%	0, 50, 18, 73
Spring Crocus	`#B7629B`	183, 98, 155	320°, 37%, 55%	0, 46, 15, 28

Which pairs work for text

Text on background	Contrast	WCAG
Aa #59B587 on #442238	5.47:1	AA
Aa #442238 on #B7629B	3.42:1	AA large
Aa #59B587 on #753A58	3.35:1	AA large
Aa #387B54 on #442238	2.70:1	—
Aa #753A58 on #B7629B	2.09:1	—
Aa #387B54 on #59B587	2.03:1	—

CSS variables

:root {
  --color-1: #387b54; /* Amazon */
  --color-2: #59b587; /* Jade Cream */
  --color-3: #753a58; /* Passionate Plum */
  --color-4: #442238; /* Juice Violet */
  --color-5: #b7629b; /* Spring Crocus */
}

Other schemes from Amazon

More Dark Green complementary palettes

Questions

What colors go with Amazon?

In a complementary scheme: Jade Cream (#59B587), Passionate Plum (#753A58), Juice Violet (#442238), Spring Crocus (#B7629B).

What is the hex code of Amazon?

#387B54.